Graphic Design · Client project
Ember & Yam
Fire, leaf and a seat at the table
- Brand
- Ember & Yam
- Sector
- Restaurant & Hospitality
- Disciplines
- Graphic Design, Branding & Visual Identity, Print Design
- Status
- Client project
01Overview
Ember & Yam is a West African grill restaurant. We designed everything a guest touches — from the glowing sign outside to the napkin band on their plate.
02The brand
Background & identity
The restaurant celebrates two things: the open flame of the grill and the fresh produce of West African kitchens. The founders wanted the space to feel like a warm family gathering, not a fine-dining performance.
03The brief
The challenge
Make a restaurant brand that feels rich and handcrafted, works across dozens of print and packaging formats, and still looks clear on a delivery-app thumbnail.
04Creative direction
The concept
A flame and a leaf grow from the same root to form the emblem. Around it we drew a looser illustrated pattern that wraps packaging and menus, set against a sturdy, friendly sans-serif wordmark.
05Design development
How it came together
Ember & Yam
Step 01
Emblem
The flame-and-leaf mark was simplified until it read clearly as a single-colour stamp on kraft paper.
Step 02
Pattern
A modular repeat of flames and leaves was built to tile seamlessly across boxes, cups and bags.
Step 03
Menu system
A clear typographic hierarchy keeps long menus easy to scan in candle-lit rooms.
06Typography & colour
Aa
Friendly Grotesk Bold
Wordmark & menu headings
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Aa
Humanist Sans
Menu items & descriptions
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Terracotta
#B5532F
Ember
#E07A3B
Cream
#EADCC6
Charcoal
#2A2623
07Final presentation
The identity in use
How the system comes to life across real touchpoints and applications.
Ember & Yam
Restaurant & HospitalityFire, leaf and a seat at the table
Restaurant & HospitalityE
Restaurant & HospitalityNext project
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This project was crafted by CLEVAR in collaboration with Ember & Yam to deliver an impactful brand identity and cohesive visual experience.