Logo Design · Client project
Voltline
An identity with charge
- Brand
- Voltline
- Sector
- Technology
- Disciplines
- Logo Design, Branding & Visual Identity, Graphic Design
- Status
- Client project
01Overview
Voltline is a modern technology startup helping people track and improve their daily energy. The brief was a mark that could be instantly recognised at 16 pixels and still feel bold at three metres tall.
02The brand
Background & identity
Technology brands often blur into the same blue gradients. Voltline wanted to feel energetic and optimistic — closer to a sports brand than a software company.
03The brief
The challenge
Design a distinctive symbol that works without its wordmark, survives tiny screen sizes, and carries the idea of energy without falling back on a generic lightning bolt.
04Creative direction
The concept
We fused a V and a bolt into one continuous stroke: the left arm is calm and solid, the right arm sparks. Electric lime against deep navy gives the brand a signature that stands out in any app store.
05Design development
How it came together
Voltline
Step 01
Sketch phase
Over forty hand sketches explored how a V could transform into a spark in a single gesture.
Step 02
Grid & optics
The final symbol was built on a 12-unit grid, with optical adjustments so the bolt feels balanced at small sizes.
Step 03
System
The mark split into a two-tone version for print and a single-colour version for app and embroidery use.
06Typography & colour
Aa
Geometric Sans Extended
Wordmark & headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Aa
Neutral Grotesk
Interface & body
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Deep Navy
#0E1A2B
Volt Lime
#C6F432
Graphite
#2B2F36
White
#FFFFFF
07Final presentation
The identity in use
How the system comes to life across real touchpoints and applications.
Voltline
TechnologyAn identity with charge
TechnologyV
TechnologyNext project
Ember & Yam
Graphic Design
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This project was crafted by CLEVAR in collaboration with Voltline to deliver an impactful brand identity and cohesive visual experience.