Motion Graphics · Client project
Sahel Air
Horizon — a brand film in motion
- Brand
- Sahel Air
- Sector
- Travel & Aviation
- Disciplines
- Motion Graphics, Graphic Design
- Status
- Client project
01Overview
'Horizon' is a brand motion campaign for Sahel Air, an emerging regional airline. The brand film and its cut-downs were designed for airport screens, social media and in-flight entertainment.
02The brand
Background & identity
The airline's promise is connection — between cities, families and opportunities across the Sahel and beyond. The motion language needed to feel calm, premium and hopeful.
03The brief
The challenge
Tell a complete brand story in thirty seconds, make it work silently on airport screens, and break it into short loops for social media.
04Creative direction
The concept
A single golden ribbon follows the aircraft through nine scenes, from sunrise over the dunes to a night sky above the globe. Flat, layered landscapes keep the film elegant and easy to adapt.
05Design development
How it came together
Sahel Air
Step 01
Storyboard
Nine key frames defined the narrative arc — take off, lift, across, beyond, together.
Step 02
Style frames
Layered vector dunes and smooth gradients were tested for how they hold up on large LED screens.
Step 03
Cut-downs
The film was edited into six-second loops and vertical versions for social media.
06Typography & colour
Aa
Elegant Geometric Sans
Wordmark & end cards
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Aa
Wide Display
On-screen titles
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Night Indigo
#1D2547
Sand Gold
#E3A84E
Coral Dusk
#E9785A
Dune
#F2D7A8
07Final presentation
The identity in use
How the system comes to life across real touchpoints and applications.
Sahel Air
Travel & AviationHorizon — a brand film in motion
Travel & AviationS
Travel & Aviation
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This project was crafted by CLEVAR in collaboration with Sahel Air to deliver an impactful brand identity and cohesive visual experience.