Print Design · Client project
Kora Arts Festival
Loud shapes for a loud city
- Brand
- Kora Arts Festival
- Sector
- Arts & Culture
- Disciplines
- Print Design, Graphic Design, Branding & Visual Identity
- Status
- Client project
01Overview
Kora Arts Festival is a premier multi-day festival of music, art and ideas. We designed a print-first campaign meant to be pasted across city walls and carried home as keepsakes.
02The brand
Background & identity
Named after the West African harp, the festival wanted a visual language that felt rhythmic, communal and unapologetically African — and that could be produced affordably with screen-printing.
03The brief
The challenge
Stand out on crowded street walls, stay legible from across the road, and give printers a system that works in four flat colours.
04Creative direction
The concept
A library of geometric shapes — circles, half-moons, zig-zags, hands and profiles — is rearranged for every poster, anchored by an enormous condensed 'KORA'. Four inks only: red-orange, cobalt, mustard and black.
05Design development
How it came together
Kora Arts Festival
Step 01
Shape library
Forty modular shapes were drawn so new posters could be composed quickly by the festival team.
Step 02
Type lock-up
The condensed wordmark fills the poster width at any size, making the series instantly recognisable.
Step 03
Production
Every piece was separated for four-colour screen-printing to keep costs low and colour rich.
06Typography & colour
Aa
Ultra Condensed Grotesk
Festival wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Aa
Neo Grotesk
Programme & information
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Signal Red
#E0472B
Cobalt
#1F47B8
Mustard
#E3B23C
Ink
#151515
07Final presentation
The identity in use
How the system comes to life across real touchpoints and applications.
Kora Arts Festival
Arts & CultureLoud shapes for a loud city
Arts & CultureK
Arts & Culture
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This project was crafted by CLEVAR in collaboration with Kora Arts Festival to deliver an impactful brand identity and cohesive visual experience.